The shape of the new site. The menu keeps your four sections (About us, How we can help, News, Donate), with Get Help and Accessibility always there. It leads with your services and with the things people actually come to do: a friendly Get Help journey, and a proper referral route for professionals, which were the two biggest things people struggled with. Every page uses one of eleven templates.
4
Top-level nav sections
~27
Pages total (down from a sprawling current site)
11
Page templates
8
Core user journeys surfaced
The templates, click any one to open its wireframe